I sent a researcher to 1890 to find out.

Drawing by Priya Kothari & Zach Schendel

If you work in or collaborate with someone in the research world, you know these quotes:

“If I had asked people what they wanted, they would have said faster horses.”

(possibly misattributed to) Henry Ford

“We do no market research. It’s really hard to design products by focus groups. A lot of times people don’t know what they want until you show it to them.”

Steve Jobs

As a researcher myself, I have almost no issue with either quote…at face value. In fact, I would go as far as to say that they are mostly accurate observations. And, I am…

Zach Schendel

Researcher of things someone you know has probably used | Dad

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